When to Use a One Long Page PDP Layout

By Victor Bui | Mar 31, 2025 | 5 minutes read

Main problems ❌

Complex in-page navigation: Product pages with overly complicated navigation confuse users, particularly for products that don't need much explanation.
Underwhelming content: When your product doesn't have much information to share, lengthy navigational elements become unnecessary and actually distract from what matters, your product.
Visual overload: Too many product pages present continuous text (the dreaded "wall of text") without proper segmentation, making it difficult for your customers to absorb information quickly.

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❌ FASHIONNOVA showcases too many recommendations instead of showing the product details. This may distract visitors from their first selection.

Solutions ✅

Embrace the one-long page layout: For "visual-only" products like shoes, clothing, beauty products, art, or simple jewelry, we recommend a lean scrollable layout that showcases everything without navigation distractions.
Intentional content presentation: Make sure the limited content you do have is thoughtfully organized and meaningful, and confirm it's not just sparse due to oversight.
Segmented information groups: Even minimal information should be broken into clearly defined sections with descriptive headers to make scanning effortless for your customers.

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✅The sweater’s images take up a large portion of Ralph Lauren’s product page, ensuring that visitor does not get distracted

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Findings

In our experience working with countless e-commerce brands, we've discovered that effective product presentation is absolutely crucial for converting visitors into customers. For certain types of products, especially those that are highly visual, a one-long page product display (PDP) layout can significantly enhance user experience and drive sales. This approach allows potential customers to engage deeply with the visual aspects of a product without getting distracted by complex navigation.

There is a significant advantage in using a one-long page layout for specific product types. We've found that brands focusing on simple visual-only products benefit from:

Improved engagement: Customers can scroll through all necessary product information in one view, eliminating the friction associated with tab navigation.
Lower bounce rates: Users don't feel overwhelmed and can seamlessly engage with your product images and descriptions.
Ideal for visual product types: This approach works particularly well for uncomplicated items like apparel and beauty products, where appearance takes precedence over detailed specifications.

There is a significant advantage in using a one-long page layout for specific product types. We've found that brands focusing on simple visual-only products benefit from:

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Tips for a long page layout

視覚的アピール

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Ensure product images are high-resolution and present items in various contexts, including lifestyle photos showing the product in use or product infographics. This creates a more engaging shopping experience for your customers without overwhelming visitors.

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L’OCCITANE uses compelling images to describe and drive attention to the main product

Logical sectioning

Use clear headings and subheadings to break content into digestible chunks. We've found this makes it much easier for users to grasp the key features and benefits of your products.

You should consider:

"Limited product content" should only occur when there's genuinely no more information to add, not due to incomplete data. Missing details remain a critical, common issue.
Even minimal product information needs proper formatting with headers and logical grouping, not presented as text blocks. This improves scannability and appeal.

Compelling call-to-actions (CTAs)

Position strategically placed CTAs throughout the page to encourage purchases under the price. In our experience, subtle and appealing transitions can prompt users to buy without feeling pressured.

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The ATC button of Lush shows the price of the product beside the message. Moreover, there is a message for payment in installments.

With PageFly, you can freely customize the CTA. You can change the button message from the general tab or change the colors, font, and animation in the styling tab.

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よくある質問

What types of products benefit from a one-long page layout?

In our experience, products that are primarily visual in nature—like clothes, shoes, art, and simple beauty products—thrive with a one-long page layout.

What should I ensure when using this layout?

Make sure your limited content has a purpose and is well-presented to prevent overwhelming visitors. We recommend using engaging visuals and segmented headers to enhance scanning.

How can I improve engagement on my product page?

From what we've seen, incorporating high-quality images, clearly divided sections, and strategic CTAs significantly increases user interaction and boosts conversion rates.

Is this layout suitable for all e-commerce websites?

No. We'd strongly advise against using the one-long page layout for products that require detailed specifications or technical comparisons, as users will be looking for in-depth information.

How will this layout affect my mobile strategy?

A well-optimized one-long page design can dramatically improve the mobile experience by simplifying navigation and enabling users to access comprehensive product details with minimal effort.

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