Make Your Top Products and Brand Strengths Stand Out on Your Homepage

Findings

Focusing on a well-structured homepage can immensely benefit your brand’s visibility and sales. Highlighting your best products and clarifying brand strengths not only improves user experience but also enhances conversion rates. Here are some practical tips to implement both desktop and mobile designs effectively.

Tips for desktop

Feature a wide selection of products

Showcase diverse collections that highlight your complete product range. Encourage visitors to explore by presenting your actual inventory rather than overwhelming them with sales-focused content.

Scrub Daddy strategically showcases their most popular product lines within the top half of their homepage. Additionally, they highlight specialty souvenir items in a dedicated section, providing a comprehensive view of their merchandise offerings.

For brands with smaller catalogs, featuring individual bestselling items typically creates more impact than displaying only broad categories.

PageFly's collection list element enables you to create an engaging shopping experience that helps visitors quickly find items and complete purchases. With the powerful customization options, you can enhance your collection displays with diverse elements such as images, text, and buttons that effectively showcase your product offerings.

Showcase clear and attractive thumbnails

Ensure your product images accurately represent your offerings through consistent, high-quality photography that maintains visual cohesion across your entire site.

Leading brands often feature products against clean, solid backgrounds to highlight key details while implementing hover functionality that reveals lifestyle imagery to demonstrate practical applications and real-world contexts.

Glossier strategically employs minimalist product photography with clean white backgrounds to draw visitors' attention directly to each item, while enhancing the user experience with interactive hover functionality that reveals practical application imagery.

With PageFly, you can customize your interactive product displays by selecting from various hover media options. Choose between revealing alternate product views or activating image magnification functionality that highlights intricate product details.

Highlight best sellers

Create a dedicated section for your top-performing products. This acts as a starting point for new visitors who want guidance on what to explore first. Position this section below your product offerings but above customer testimonials. After showcasing products, this strategic placement strengthens FOMO feeling while setting the foundation for testimonials to reinforce your credibility with social proof.

Use engaging visuals

High-quality images should resonate throughout your homepage. Professional photos create an impression of quality that extends to your products. Therefore, there is a greater chance that visitors will stay longer and make a purchase.

Tips for Mobile

Avoid autoplay carousels

Users can miss vital content when carousels auto-rotate because they may not have enough time to see and understand the information presented in each slide. Based on our research, you should use static hero images with clear call-to-action buttons for the best results on mobile instead of autoplay carousel.

GYMSHARK showcases tailored hero imagery complemented by distinct call-to-action buttons that effectively segment their offerings between women's and men's athletic apparel collections.

ナビゲーションの簡素化

Menus should be organized in the markup as unordered lists, properly labeled, and identified to screen readers using. If category browsing is important, include direct category links on your mobile homepage.

Lego's navigation menu employs a strategic hierarchical structure that guides visitors seamlessly to their intended destinations, whether exploring brand information, making purchases, or accessing troubleshooting resources.

Create clear visual links

Links should have a clear and consistent visual style that differentiates them from the surrounding text. This can include underlining or a specific color that contrasts with the background.

Avoid relying solely on color to differentiate links, as this can be problematic for users with color blindness. Link styling should be disabled for the page the user is currently on.

結論

A strategic homepage that showcases your top products and brand strengths is crucial for conversion success. Focus on featuring diverse product selections with high-quality imagery, highlighting bestsellers, and clearly communicating your unique value proposition. For mobile users, prioritize simplified navigation and static hero images over autoplay carousels. 

By implementing these desktop and mobile optimization strategies, you'll create an engaging shopping experience that guides visitors toward conversion while building lasting brand loyalty. Start with these improvements today to see meaningful results in your conversion rates.